Uptown Dallas Public Art Plan
Public City was asked to draft a public art and cultural programs plan for Uptown Dallas, Inc., a public improvement district in the heart of Dallas, TX. The goal for the plan was to offer guidance and direction onstrategic placemaking plans and investments. Public City was commissioned to evaluate Uptown to get a deeper understanding of the cultural and historic assets that exist within the neighborhood. By finding the overlap among the existing efforts, critical gaps and benchmarks and ideas, Public City sought to identify commonalities, trends, inflection points, and drivers across various sectors and perspectives. Working with multiple groups of stakeholders, Public City engaged PID board members and property owners/developers, tenants and residents—both renters and owners, and the general public for input and ideas about what mattered to them most.
Based on that information, Public City was then tasked with looking forward at the 10-year strategic and transportation plans, and to consider how art and cultural programming support those plans. The next step, then, was to guide and educate the Uptown Dallas, Inc. board of directors on best practices for PID and TIF districts’ approaches to cultural programming and public art around the country. To ensure continued engagement in the evolution of Uptown, Public City designed opportunities to connect the community’s constituents through art and cultural programming. The goal was to do all this work with an eye toward increasing the value and vitality of the neighborhood, as demonstrated by engaging residential dwellers, commercial tenants, stakeholders, and consumers.